“The best way to persuade people is with your ears – by listening to them.” – Dean Rusk, Former U.S. Secretary of State
It’s not about throwing money at advertising anymore.
In order to be a leading voice in your industry, you need to position yourself as a trusted partner who will help members of a narrow, tightly defined market meet their goals.
Creating and distributing relevant and useful content is the most effective way of doing just that.
Developing a Strategy
I can help you develop identify unique buyer personas that will reveal the needs, characteristics and inclinations of the most important segments of your target market.
Next, we can take inventory of your current content, prioritize your objectives and plot a sensible way forward.
Depending on your content needs, I can provide you with multiple types of content design to fit into your content marketing strategy, including:
- New web copy
- Sales & opt-in pages
- Evergreen articles, reports & posts
Getting the word out about your content is just as important as getting it developed and published.
I can successfully optimize your content so that it can be found and develop a plan to distribute it to the channels that matter most to your audience.
Managing the Process
By setting up the right workflow plan using field proven tools and templates, I can develop an editorial calendar that will keep your content marketing campaign running smoothly well into the future.
It takes real work, experimentation and perseverance to get the most out of content marketing. I do offer one shot consultations and hourly work for short term projects, but a 6 to 12 month partnership is often the best way to experience the benefits of a successful campaign.